Developing a Personal Business Model for Artistic Success

Using the framework of Alexander Osterwalder’s canvas and an entrepreneurial process, you will create a business model for your professional “self.”  You will create an idea for a business, develop it into a concept, and then complete a business model that can be used as a pathway for present and future business opportunities.

After completing this course you will be able to:

  • Understand and use the “canvas” as a tool to identify opportunities for your work
  • Identify who your are/what you have as key resources
  • Identify the critical tasks that must be performed to develop your personal business model
  • Understand how key activities result in value to customers
  • Determine and acquire resources necessary to create value for others
  • Create revenue and benefits

Presenter: Sharon T. Alpi is the Director of the Center for Entrepreneurship at Millikin University. She teaches the senior seminar for the entrepreneurship curriculum and was one of three Millikin professors to develop the Art of Entrepreneurship program at Millikin. Sharon also works with the Coleman Foundation's Council for Entrepreneurship Awareness and was recently named to the board of the Self-Employment in the Arts Conference.

The series is funded in part by grants from The Coleman Foundation, the Emily Hall Tremaine Foundation, the MacArthur Foundation, the Joan Mitchell Foundation, and the Illinois Arts Council Agency, as well as a CityArtsGrant from the City of Chicago's Department of Cultural Affairs & Special Events.

Survival Guide is produced by Chicago Artists Coalition for Chicago Artists Resource.